Thinking
Strategically Ron
Seddon is a ruddy faced Rotarian with a ready smile. He's an Australian
who lives in Port Moresby, Papua New Guinea. He leads a company that
handles logistics around the notoriously mountainous and difficult terrain
of Papua New Guinea. As a side involvement, a hobby, Ron also coordinates
the malaria work of his club.
Ron
noticed -and was aggravated by having- at least one of his 151 workers
out from malaria on any given day. He had the clerk check the books
for absenteeism and always, always at least one person was out with
malaria. "Let's give these nets a try," he tells anyone who
will listen. "This will be an acid test. Everybody here has bloody
malaria."
The
families in PNG, as he calls it, live in compounds of 2-3 families.
Ron bought nets for them all and gave them out. The numbers of days
lost from malaria since - none. Actually, early on a couple new employees
missed a day or two the first weeks of work - before he issued nets
to them. Now they all get nets right off.
"Best
investment I ever made!" he exclaims when telling the story. "I
haven't lost a single day to malaria since."
Ron
and his Rotary Club in Port Moresby, help administer the Papau New Gunea
(PNG) national malaria program by coordinating the importation and distribution
of nets for the whole country. They donate storage space and safekeeping
along with enormous amounts of time and logistic savvy.
They
have a map of PNG showing where every bale of ITNs has gone since they
began. With the recent award of funds from the Global Fund for Aids,
TB and Malaria (Ron helped write the grant application) they'll be able
to cover all children and pregnant women with ITNs and have enough medicine
to treat everyone. They hope to take the death rates from malaria -
and the sickness rates - as close to zero as they can.
Tracking
Progress: Ron's Yellow Dots
Ron
brought his huge green map of the island to the 2003 Rotary Convention
in Brisbane. The map is dotted with yellow pins. "What are those
pins?" I asked.
"Each
one's a bale of nets. We've kept track of every net that has ever gone
through our hands." Most of the towns have at least one pin.
"What
happened here?" I asked pointing to an area mostly covered with
yellow.
"ExxonMobil
gave us a grant for nets. That's where their operations are. Guess how
much malaria they have there now?" he asked rhetorically, shaking
his head. "Best defense is a good offense. Saved themselves a small
boatload of money, that little donation did. Everyplace else on the
island has absenteeism like I had. Theirs is zip."