There are many success stories. Here are a few:

Radio Conversion
The first grant project that my Rotary club did for malaria, 10 years ago now, was covered by another group first. We had $10,000 (US) that could be shifted to something else. The National Malaria Control Board of Malawi (NMCB) said they needed money for radio ads. I hesistated. They explained that they wanted help shifting the public to a new medicine, SP, which had been officially adopted by not accepted or used by the public. The current medicine, Choroquine, was failing. I reasoned that they knew better than I did, so they did the spots on the radio. Before they aired the messages, the NMCB went to every pharmacy in the country telling them to stock the new medicine because the ad campaign was coming. After stuggling to gain popular acceptance for three years, the country converted to SP overnight. I learned an important lesson. It may very well be the best money we have spent on malaria so far, in terms of impact.

-- Drake Zimmerman, Rotarians Against Malaria